DOXA | Elevating Running Performance

About DOXA

At DOXA, we create running apparel for those who move — through cities, through seasons, through life. Founded in Scandinavia, our mission is to merge performance with aesthetics, and build gear that adapts, endures, and elevates.

Conceived in the ever-changing Scandinavian climate, DOXA is built for runners who don’t wait for perfect weather. Our gear is adapted to all situations — from icy trails to humid summer nights — merging technical performance with a clean, urban design language.

DOXA sets a new standard for fusing high-end fashion with functional running apparel. Every piece is made to perform, every detail considered. Nothing is random — because nothing about running is.

Born to Run

A life-long competitive runner with a background in fashion, John Hansen founded DOXA in 2016 to meet one clear need: running apparel that works in all conditions — and looks great doing it.

“Running has been a part of my life ever since my mom rode her bicycle next to me on country roads to keep angry farm dogs away. Whenever I run, I enter a space where time stands still. It's just me, my legs, and the sound of my breath.”

“Running is my way to clear my head and find perspective in life. And I won’t accept gear that doesn’t work as hard as I do.”

— John Hansen, DOXA founder and owner